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Health care costs are a mainstream pocketbook issue for Americans. Patients have morphed into health consumers and, now, payors of health care. As Americans spend more and get less return-on-investment for their personal health spending, HealthConsuming asks the basic question: can Americans morph from health consumers to health citizens? The answer is "yes," and HealthConsuming answers the "how:" through delivering health, nutrition, and social services in the community; leveraging evidence-based technology; engaging people in self-care; and, providing privacy protections addressing the modern risks of digital living.

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Jane Sarasohn-Kahn, MA (Econ.), MHSA

Health economist, advisor, trend weaver

Through the lens of a health economist, Jane defines health broadly, knowing health is made beyond healthcare. Health comes from where we live, work, play, pray, learn and shop. Jane works with the ecosystem organizations serving health at the intersection of consumers, technology, health and healthcare. For nearly three decades, Jane has advised every industry segment that touches health including providers, payers, technology, bio/life science, consumer goods, food, financial services, not-for-profits and public sector.